and i thought, maybe i will try my hand at popular science. so there are diverse influences, the three rivers of interest to science of creating and converging to books that are funny. >> host: will be read on a regular basis? via technology? when you think of technology? [talking over each other] >> guest: sure, those guys are wonderful. at one point we were talking about before, which was an earlier call was talking about the echo chamber effect. and you keep track of folks that are similar to you and your taste. one of the things that i have found is that it is very useful for me personally about twitter, and i suppose you could do this with facebook, as i tried cautiously to follow a diverse mix of people. i follow a bunch of musicians and technology writers and architecture critics, and what i get out of that is not the 140 characters, but rather it's the wing that they are sharing on twitter about things they have read, which is a big thing. you know, it is pointing to a 6000 world new yorker article or something much longer or more subs